How does DuckDuckGo make money?

DuckDuckGo makes money primarily through contextual advertising, showing ads based only on the keywords you search for — not your personal data or browsing history. This means you may see ads, but they aren’t tailored to you as an individual. DuckDuckGo also makes money through affiliate partnerships, premium subscription services, and enterprise solutions.

Does DuckDuckGo work?

Yes, DuckDuckGo works reliably, but it may occasionally deliver less personalized results compared to Google. That’s because it focuses purely on your search terms without linking them to a user profile. As a result, it may struggle to surface results tailored to your location or search history, such as nearby businesses or follow-ups to previous queries.

Does DuckDuckGo hide from ISP?

DuckDuckGo pages are encrypted between your device and the DuckDuckGo servers. This means that while your ISP can’t see what you search for on DuckDuckGo, it can still see that you’re connected to the DuckDuckGo servers. Your ISP can also see what pages you visit after you leave the DuckDuckGo search page. If this is an issue for you, use a VPN like Norton VPN to help hide your browsing habits from your ISP more thoroughly.

Is DuckDuckGo safe? See the pros and cons

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